MORE Yellow！

Never forgetting to stay open minded and be free as a big child－Florentjin Hofman

Whitestone Ginza New Gallery is pleased to announce a solo exhibition “MORE Yellow” by the internationally known Dutch artist, Florentijn Hofman. Although his huge public installations have already made an appearance in Japan (most recently, “Nakanoshima West Rubber Duck 2022”, Osaka), but this will be the first gallery solo exhibition within the country.

As represented by his enormous sized “Rubber Duck” which travelled all over the world, “yellow” has been one of the favorite colors for Hofman. Yellow is not only the brightest colors among the chromatic colors but also ties to positive chain of images like “playfulness”, “communication”, “auditory stimulation”, etc. In the first place, Hofman’s creative creed is to smooth the difficulties relating art away letting people easily access to it, and evoke pleasant memories from their childhood. He aims to challenge comfortableness of the viewers by recasting the simple perspective on quotidian object. “Fun-filled clarity” will be the universal aesthetics to surpass any boundary (race, religion, gender, age, etc.) and make it possible to intercommunicate beyond difference.

In this exhibition, based on his favorite color “yellow”, various animals of different shapes and dimensions wearing vibrant colors will be displayed in the gallery’s white cube. Playfulness of “yellow” will be amplified by the complementary effects of colors reflecting constant vicissitudes of viewer’s feeling. Luxuriant phases of reality that Hofman’s world embodies are without end.

We cordially invite you to come visit this exciting space to soak in the fun atmosphere of being a child once again. Everyone can be a child!

Whitestone Ginza New Gallery

6-4-16 Ginza, Chuo-ku Tokyo, 104-0061, Japan

Opening Hours: 11:00 – 19:00

Closed: Sunday, Monday